Sydney vs. Melbourne Fashion
April 21st 2008 09:30
I'm not a fashion expert, just a fashion lover so on a recent trip to Melbourne I was a bit disappointed that it offers nothing different to Sydney.
Melbourne's CBD department stores of Myer and David Jones hold the same labels that Sydney's counterparts do. The only difference I noted was a wider range of Nicola Finetti on display and Tony Maticevski was there too, where as I haven't been fortunate to spot his stuff in Sydney.
Chapel Street is more commercial than I remember it being five years ago. It's swamped with all the usual labels of Witchery, Sportsgirl, Ojay, Country Road...Bridge Road offered the same labels and the discounts weren't amazing, except for in the Country Road store. Finding new designers like Yeojin Bae and Manning Cartell was difficult. One store on Chapel Street offered Yeojin Bae.
I found a lovely range of Manning Cartell in a large boutique on Lygon Street. In fact, this street which is renowned for Italian cafes and restaurants and not for fashion offered a few quaint boutiques with adorable and standout pieces. It's worth more of a visit than Chapel Street even though Chapel Street boasts hundreds of stores. Toorak Road also stood out better than Chapel Street for non-uniformity.
Shoes were thoroughly disappointing in Melbourne, unless you can afford to buy from the high-end designer boutique, Miss Louise. Everything in that store is divine with designers such as Alexander McQueen and Christian Louboutin on display. You are in shoe heaven there but prices are for those who have a high disposable income or have huge credit card bills because they can't refrain from buying expensive items.
I went looking for a bone white boot and all I found was the obligatory same-looking tan and black boots that had no detailing to differentiate one from another. Boring. I ended up buying a beautiful gold heel from a small shoe shop on Acland Street which helped redeem the city from ending the paragraph at "boring".
Honestly, if you're a Sydneysider, feel comfortable knowing that we have everything we need right here to look good! My sister who was on the trip with me comes from a small city in NSW and she said that they had all the same fashion in her town! Her last time in Melbourne was about 10 years ago and she felt that Chapel Street had lost all its off-beat style.
I didn't go to Melbourne to buy a lot of stuff, moreso to enjoy browsing and eating. I got much more out of the eating but I did come away with three items. Here they are: Lee high rise skinny jeans which are perfect for girls with hips; Santini gold heels which are trimmed in see through plastic; and an Ojay pearl effect leather belt.
Melbourne's CBD department stores of Myer and David Jones hold the same labels that Sydney's counterparts do. The only difference I noted was a wider range of Nicola Finetti on display and Tony Maticevski was there too, where as I haven't been fortunate to spot his stuff in Sydney.
Chapel Street is more commercial than I remember it being five years ago. It's swamped with all the usual labels of Witchery, Sportsgirl, Ojay, Country Road...Bridge Road offered the same labels and the discounts weren't amazing, except for in the Country Road store. Finding new designers like Yeojin Bae and Manning Cartell was difficult. One store on Chapel Street offered Yeojin Bae.
I found a lovely range of Manning Cartell in a large boutique on Lygon Street. In fact, this street which is renowned for Italian cafes and restaurants and not for fashion offered a few quaint boutiques with adorable and standout pieces. It's worth more of a visit than Chapel Street even though Chapel Street boasts hundreds of stores. Toorak Road also stood out better than Chapel Street for non-uniformity.
Shoes were thoroughly disappointing in Melbourne, unless you can afford to buy from the high-end designer boutique, Miss Louise. Everything in that store is divine with designers such as Alexander McQueen and Christian Louboutin on display. You are in shoe heaven there but prices are for those who have a high disposable income or have huge credit card bills because they can't refrain from buying expensive items.
I went looking for a bone white boot and all I found was the obligatory same-looking tan and black boots that had no detailing to differentiate one from another. Boring. I ended up buying a beautiful gold heel from a small shoe shop on Acland Street which helped redeem the city from ending the paragraph at "boring".
Honestly, if you're a Sydneysider, feel comfortable knowing that we have everything we need right here to look good! My sister who was on the trip with me comes from a small city in NSW and she said that they had all the same fashion in her town! Her last time in Melbourne was about 10 years ago and she felt that Chapel Street had lost all its off-beat style.
I didn't go to Melbourne to buy a lot of stuff, moreso to enjoy browsing and eating. I got much more out of the eating but I did come away with three items. Here they are: Lee high rise skinny jeans which are perfect for girls with hips; Santini gold heels which are trimmed in see through plastic; and an Ojay pearl effect leather belt.
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Comment by Anonymous
It seems to me you were uneducated on your shopping trip. No wonder you only found commerical run of the mill stuff.
Comment by Lidia
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